Context and Challenges:
Following a complete overhaul of the technical infrastructure on both the website and in-store, Bureau Vallée was searching for a software provider that could address several key challenges:
- The pursuit of omnichannel integration and a customer service approach to have comprehensive and reliable databases.
- Improving in-store productivity, with the primary goal of providing excellent customer service and avoiding time wasted at the cash register or on non-value-added tasks.
- Modernizing interfaces to make them more user-friendly for employees.
- Enabling mobility to easily assist customers anywhere within the store.
The choice of coQliQo and Capency
In order to better identify customers, track their journeys, and have a comprehensive view of their history with the brand, Bureau Vallée opted for the Shop&Qo offering from coQliQo. This solution covers the back-office, all front-end functions, and transmits all customer information.
After selecting the point-of-sale software provider, the choice for a data quality software provider was made in favor of Capency, a partner of coQliQo.
The implementation of data quality solutions
In 2021, Bureau Vallée implemented our real-time solutions in their stores:
- CAP ADDRESS (assisted input and verification of postal addresses)
- CAP B2B (assisted input and enrichment of company data)
- CAP EMAIL (assisted input for complete email addresses)
- CAP PHONE (verification of landline and mobile phone numbers)
