Context and Challenges:

Email is a crucial data point at LolaLiza.

It is used for:

• Enrolling in the loyalty program.
• Sending communication campaigns through email.

2020 

LolaLiza expressed a desire to verify and ensure the reliability of the data collected both in-store and online.

Chosen Solutions

REAL-TIME:

In-store: To ensure the real-time reliability of the email entered by the salesperson directly into the Winstore by Cegid cash register via the partner connector.
On the web: To ensure the reliability of the email from this channel and standardize the data quality in the database.

BATCH

LolaLiza opts for CAP PHONE BATCH & CAP RNVP.
With the aim of standardizing the quality of all customer data, LolaLiza normalizes and verifies existing phone numbers and postal addresses in the database.